“I’m bothered by the arrogance of the cashiers and the staff’s lack of information.”

Logistics worker, age 50–59

“I miss context that would help visitors understand. Exhibitions often come across like ‘here it is, figure it out.’”

Freelancer in film, age 18–29

“Galleries shouldn’t be intellectually separated from visitors – neither in curatorial choices nor in space.”

PR specialist, age 18–29

“I like interactive and playful elements in exhibitions – they help me immerse myself in the topic.”

Production manager, age 30–39

“Sometimes it feels like the texts just repeat the same things. Clear and punchy statements are better.”

Special education teacher, age 30–39

“Small font sizes and poor lighting on labels are a problem for me as an older visitor.”

Administrative worker, age 60+

“I enjoy exhibitions that are interactive in a smart way – not just for the sake of being interactive.”

Journalist, age 30–39